This morning finds MSN UK releasing an all new trailer for the highly anticipated British comedy ALAN PARTRIDGE: ALPHA PAPA.

Steve Coogan slips back into the shoes of our favourite local radio DJ/talk show host extraordinaire Alan Partridge, but as we’ve never seen him before.

It’s fair to say that Alan has had to deal with more than his fair share of setbacks over the years, responsible for killing a guest on live TV and suffering a nervous breakdown in Dundee to cite a few examples. Alpha Papa adds probably his greatest low-to-high ebb spectrum yet as he finds his radio station, North Norfolk Digital, set to be taken over by new media conglomerate, Gordale Media. The result? A violent siege ensues, with Alan joining forces with the police to defuse a potentially deadly outcome.

Will Alan’s seige negotiation skills serve to talk down his infuriated colleague Pat Farrell? Will he prevent a deadly shoot out? Will Alan become a public hero or just another footnote in the history of broadcasting?

Alan Partridge: Alpha Papa is released in the UK on the 7th of August 2013, also featuring I’m Alan Partridge favourites Lynn (Felicity Montagu), Geordie Bp garage worker Michael (Simon Greenall) and fellow DJ Dave Clifton (Phil Cornwell).

We’ll leave you with the aforementioned trailer. Let us know what you all make of the new footage.